WHAT’S IN THIS VIDEO: PR people can’t make something popular. PR people take the energy of an artist and try to make the public aware of it and position what the artists is doing. Some of it is just plain dumb luck. There’s an inexplicable thing that an artist has that makes it take off. Take one artist and do exactly the same thing for that artist as you do for another and the result is entirely different.
ABOUT MARY LOU FALCONE
Public relations specialist in the area of classical music, owner of M.L. Falcone, Public Relations
Mary Lou is a classical music public relations specialist who created M.L. Falcone, Public Relations in 1974. From her office located in Manhattan’s cultural nucleus, she currently shares her expertise with such distinguished organizations as the Chicago Symphony Orchestra/Riccardo Muti, Los Angeles Philharmonic/Gustavo Dudamel, Vienna Philharmonic Orchestra, Dallas Symphony Orchestra/Jaap van Zweden and Linz Opera/Dennis Russell Davies, along with Lucerne Festival, Carnegie Hall, Spring For Music, Birgit Nilsson Foundation and the Avery Fisher Artist Program.
Ms. Falcone attended The Curtis Institute of Music where she studied voice. Upon graduation, she sang professionally for eight years with such organizations as the WNET Opera Theatre and the St. Paul Opera Company and soloed with orchestras, sang oratorio, and appeared in recitals. Also during this period, Ms. Falcone was a member of the faculty at the Baldwin School in Bryn Mawr, Pennsylvania, where she taught voice and general music for six years before being asked to chair the Music Department, which she did for several years. Ms. Falcone is currently on the faculty of The Juilliard School, and has lectured at the Mozarteum University in Salzburg, Austria, and at the Curtis Institute of Music. She is a member of the Curtis Institute of Music Board of Overseers and a founding director of Spring For Music. Mary Lou Falcone resides in Manhattan.