WHAT’S IN THIS VIDEO: Textbook definition is more people than not embrace it. Popular and quality are not synonymous. If something is quality and not popular I blame pop culture on what they choose to sell. But consumer can find their own path and dive deeply into what they like. You can dive down rabbit holes and find the quality that works for you. That’s more possible now than ever. Talent wins the day. It might not be at the top of the mountain, but it finds its audience.