How Does A Piece Of Music become Popular?

This class is made up of eight videos (from 2-7 minutes in length each), plus two Listen & Dos. You can do them sequentially or in whatever order you wish. Discussions are attached to each segment, and there’s an open thread discussion below in this column.

1. Introduction: Popular Vs. Not | video | Douglas McLennan | 7:01
2. No Formula for Popularity | video | David Alan Miller | 3:58
3. Popularity Versus Obscurity | video | Anne Midgette | 2:25
Listen & Do: Popular Versus Not | listen & discuss |
4. The Popularity Hook | video | Marin Alsop | 3:11
5. Composer on Popularity | video | Jennifer Higdon | 3:29
6. Singer on Finding Audience | video | Storm Large | 3:32
7. Artist Manager on Popularity | video | David Foster | 3:45
8. PR Role In Popularity | video | Mary Lou Falcone | 1:47
Listen & Do: The Popularity List | discuss

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